The custom,

“We’re all connected through jewelry. It’s magic, really.” – David Alan

When David Alan creates your custom piece of jewelry, it’s not just one-of-a-kind, it’s truly inspired by you. It’s your life and passions translated into gems and metal, a personal talisman that couldn’t belong to anyone else. Each custom-made piece of jewelry is an inspiration that will become part of you when you wear it because it is a portrait of the things that you cherish the most like the date you met, your child’s birthstone, your grandmother’s heirloom diamond.

Upon meeting David for your first design consultation, the questions are not just about jewelry; he’ll ask about your life, your loves, your inspirations. Those personal details are often transformed into secret messages in the jewelry he creates for you.

You don’t need to know exactly what you want in order to begin this creative process. It’s as singular as you and your jewelry. David will brainstorm with you to expertly guide the design direction, curate a selection of diamonds or gemstones for inclusion in your piece, and of course create it right there in his New York atelier, making it truly yours from start to finish. The experience is refreshing, informal and intimate.

Each day clients’ memories past and future are captured in the form of jewelry: An engagement ring for her with his birthstone hidden inside; a wedding band for him with their wedding date unforgettably encoded in diamonds; grandmother’s diamond transformed into her granddaughter’s dream engagement ring; one wedding band with diamonds taken from six family matriarchs’ rings; a new hand-engraved wedding band perfectly complementing the antique engagement ring she inherited from her aunt.

These are all personal examples of how David Alan does custom design. It's not just with his head and hands but also with his heart.

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“After meeting with David for the first time, I was truly blown away by his passion and confident I had made the right decision and would be in good hands.”

Justin H.

“My husband and I custom designed my engagement ring and wedding bands and they came out even better than we'd ever expected.”

Sara G.

“There is no one I would recommend more and I’m so happy we found our forever jeweler in David!”

Amanda R.

“Guys - if you are starting the process - you MUST start with David and see what is really possible out there! He's a freaking rockstar!!!”

Ben S.

“With no hesitation whatsoever I would recommend David Alan Jewelry and I'm so grateful to have gotten to share this once in a lifetime opportunity with them.”

Gulya D.