HOW WE WORK: David believes working by appointment is more enjoyable and fulfilling for his clients than a retail shopping experience. There are no sales people and no pressure to buy from a case of ready-made jewelry. Every piece, custom made for the wearer, becomes a special and truly personal heirloom. David Alan's patience and deep understanding of clients' needs make the custom jewelry creation process a pure joy. Whether you are a jewelry novice who's not quite sure what you want or a seasoned connoisseur with a clearer vision, the end result will be a truly exceptional piece of jewelry as unique as the individual who will wear it. CREATIVE PROCESS: Staying true to his design philosophy, David Alan creates pieces that are elegant and balanced. He believes that jewelry can be soulful and beautiful; changing the way a woman walks, feels and looks with one glance at her special treasure. Modern stylings, impeccable Old-World craftsmanship and secret details that only the wearer knows are there, yield elegant and irresistible designs. From design to manufacture the jewelry is created with the utmost care and respect. Everything is hand-made from scratch in David Alan's Studio in New York City. All of the diamonds and gemstones chosen with care for their beauty and origin and all of the pieces are made with recycled precious metals. A deep understanding of design, stimulated by a love for modern and classic architecture, antique jewelry and modern industrial design has fine-tuned David Alan's signature style with a level of substantial delicacy that sets his work apart. THE STUDIO: The Studio in Midtown Manhattan is conveniently located within walking distance from Grand Central Station. Meeting with David at his desk - alongside his and his jeweler's workbenches - allows you to step inside his world, lifting the veil and demystifying the jewelry industry. Being in the middle of the entire creative and jewelry making process is something most people will never have the opportunity to experience.